Summary:

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. It’s the secret to developing a more fulfilling work life as well as a healthier bottom line.

Simply put, purpose is a definitive statement about the difference you are trying to make in the world. As Spence writes, “It’s your reason for being that goes beyond making money—and it almost always results in making more money than you ever thought possible.” It’s not “soft stuff,” as some might scoff. Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization. It deserves just as much attention as strategy, execution, and innovation.

Comment:

“It’s refreshing to read about an ad agency (GSDM) encouraging companies to stand for something beyond the products they advertise. He identifies the purpose behind some of his clients businesses. For example, he points to Herb Keller at Southwest Airlines “giving people the freedom to fly”, BMW “enabling people to experience the joy of driving”, and Walmart “saving people money so they can live better”. It’s great to see additional confirmation of the premise that “purpose powers profits”. “

Decline can be avoided.

Decline can be detected.

Decline can be reversed.

Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?

In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course

Comment:

“Collins tackles the question begged by “Good to Great”… why do so many companies stop being great and how does that happen?

Rather than resting on their laurels, he finds that successful companies (like individuals!) start to believe their own press releases, thinking themselves invincible, and over-reach. Eventually they take a risk that does not turn out the way they hoped and their aura, brand, and business come crashing down!

This finding complements work we have done to identify how moderately successful companies harness a crisis to transform themselves into market leaders. “

Summary:

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles.

Comment:

“I heard Tapscott when he first completed this book. He is as passionate as his work, and he puts his points to work in engaging others to complete and improve the effort. The GoldCorp story is incredibly challenging in showing how people in unconnected continents, industries, perspectives, and organizations can work together to solve problems that highly-trained, highly-paid, and highly-incented internal geologists were unable to solve.

Tapscott shows how technology enables people motivated by a collective Purpose to not only accomplish their shared goal, but also to challenge — and topple — established competitors based on current business models. As a result, ALL corporations, regardless of size, stature, or longevity, must examine how much value they are bringing and rethink the way they are delivering it.

The economy is tough. David is armed and angry. Goliath better learn to move fast, or he is simply a large target. “

Summary:

Meet Fred.In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.

We’ve all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

Summary:

Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.

Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies.

Summary:

Cause for Success presents groundbreaking case studies that clearly demonstrate how social responsibility can drastically improve corporate health, growth and competitive edge. Each “high purpose” company featured in the book approached a serious world problem, such as poverty, inequity or environmental degradation, as a business opportunity, and made more money as a result! These winning achievements put enterprises driven only by profits at a serious disadvantage.

In Cause for Success, Author Christine Arena uncovers:
- why ethics-driven companies are today’s business trendsetters
- how standing up for social justice garners competitive advantage
- the bottom-line benefits of serving the world’s poor
- the potential business rewards of philanthropic partnerships, and
- how some of the worst corporate citizens have become some of the best