Business Strategy from the Pilgrims
Surprising lessons from Thanksgiving myths
As Thursday’s tryptophan wears off…
Less is more… in ways you don’t expect!
Not true! The original date of the first “official” Thanksgiving was set by President Lincoln in the dark days of the War between the States.
But changing the date provoked a war between mindsets almost 70 years later when a President of another crisis, FDR, sought to move the holiday one week earlier as part of his zero-cost economic stimulus package.
A full decade into the Great Depression, the few remaining retailers were begging for a simple stimulus to consumer spending – starting the Christmas shopping season one week earlier.
But public outcry of the traditionalists against the economists to the change was swift and vociferous. So the holiday declared by Lincoln as a way to unite the country ended up splitting it during another time of crisis!
So what? Companies, like people sometimes, can lose their focus on the things that matter, especially in times of economic stress. Because they focus on the problem rather than the solutions, they fall into fear rather than lean intohope.
Yet companies can turn their fate completely around. We have the proof. Case studies of companies that have turned the “impossible” into the “repossible”.
One such company was starting such a resurrection at the time of this calendar clash in 1939. They were at 1% of peak production and on the verge of bankruptcy - but they were about to become a world-changer! Click HERE to find out who.
At Insighting Ideas we are thankful for the past year and excited about your opportunities in the coming one. Let’s get there together!
