“repossibility” depends on seeing things in a new way. This starts with thinking about things in a new way. Here are three beliefs we hold about great companies – and companies that do great things.
1. Great companies exist for one purpose – to serve their customers with distinction.
Many companies seek to make a buck. To do so, they maximize return on their capital and maximize quarterly profits from their customers. This is just normal business. But “business as usual” does not galvanize customers to stick with a company loyally. Nor does it motivate employees to perform the way they must when times are tough. Success is a matter of serving customers, not just servicing them.
2. Great companies harness power of purpose.
As the engine of society, companies should make the world a better place. They do better by doing good. They don’t just generate profits – they fulfill a purpose. Truly successful ones do it profitably, giving them a sustainable mission. They aren’t just “nice” – they are powerful and even transformational. They are organizations employees want to be in (yielding lower acquisition and retention costs). And they are companies customers want to work with (yielding lower acquisition and retention costs)!
3. Lying under your obstacles are the seeds of your success.
Every company starts with possibilities. Every company faces obstacles. The ones who succeed are the ones who respond with “repossibilities”. It’s not how we deal with success that makes us different. It’s how we respond to adversity. The good news is that your apparent weakness may turn out to be your hidden strength.
Read more about each of these companies and stories listed and see how they made repossibilities.